Author Topic: Toyota Marketing Process  (Read 1604 times)


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Toyota Marketing Process
« on: July 28, 2014, 08:54:46 AM »
Toyota Marketing Process

This project topic is for international marketing on Toyota Marketing Process.
Today, Toyota is the world's third largest manufacturer of automobiles in unit sales
and in net sales. It is by far the largest Japanese automotive manufacturer, producing
more than 5.5 million vehicles per year, equivalent to one every six seconds.

As a joint venture between Kirloskar Group and Toyota Motor Corporation, Toyota
Kirloskar Motor Private Limited (TKM) aims to play a major role in the development
of the automotive industry and the creation of employment opportunities, not only
through its dealer network, but also through ancillary industries.

A Market survey was conducted on Toyota Corolla. The objective of the survey was
to find out the Consumer Tastes and Preferences, Consumption Pattern and changes
in Lifestyle Dimension after the purchase of Corolla.

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« Last Edit: July 28, 2014, 09:02:32 AM by Guru »

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Toyota Marketing Process
« on: July 28, 2014, 08:54:46 AM »