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MBA Project Report on Chocolate Industry in India
« on: March 08, 2017, 05:10:08 PM »
MBA Project Report on Chocolate Industry in India

Abstract:

The chocolate industry in India as it stands today is dominated by two companies, both
multinationals. The market leader is Cadbury with a lion's share of 70 percent. The company's
brands (Five Star, Gems, Eclairs, Perk, Dairy Milk) are leaders their segments. Till the early 90s,
Cadbury had a market share of over 80 percent, but its party was spoiled when Nestle appeared on
the scene. The latter has introduced its international brands in the country (Kit Kat, Lions), and now
commands approximately 15 percent market share. The Gujarat Co-operative Milk Marketing.


Source: http://www.final-yearproject.com/2010/06/chocolate-industry-report.html

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MBA Project Report on Chocolate Industry in India
« on: March 08, 2017, 05:10:08 PM »