Free MBA Projects & Thesis

MBA Projects & Thesis => Marketing Projects => Topic started by: Guru on March 15, 2017, 04:12:47 PM

Title: MBA Project on Consumer Behaviour on Casual/Sports Attire
Post by: Guru on March 15, 2017, 04:12:47 PM
MBA Project on Consumer Behaviour on Casual / Sports Attire


The main objective of this project is to study the buying behaviour of the consumer in Casual/sports attire and what are the various factors (external or internal) which influence a person to purchase casual/sports attire.

The term consumer decision produces an image of an individual carefully evaluating the attributes of a set of products, brands, services and rationally selecting the one that solves a clearly recognized need for the least cost.


Source: http://www.final-yearproject.com/2010/11/project-on-consumer-behaviour-on.html (http://www.final-yearproject.com/2010/11/project-on-consumer-behaviour-on.html)