Author Topic: MBA Project on Consumer Behaviour on Casual/Sports Attire  (Read 531 times)

Guru

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MBA Project on Consumer Behaviour on Casual/Sports Attire
« on: March 15, 2017, 04:12:47 PM »
MBA Project on Consumer Behaviour on Casual / Sports Attire


The main objective of this project is to study the buying behaviour of the consumer in Casual/sports attire and what are the various factors (external or internal) which influence a person to purchase casual/sports attire.

The term consumer decision produces an image of an individual carefully evaluating the attributes of a set of products, brands, services and rationally selecting the one that solves a clearly recognized need for the least cost.


Source: http://www.final-yearproject.com/2010/11/project-on-consumer-behaviour-on.html
« Last Edit: March 15, 2017, 04:15:37 PM by Guru »

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MBA Project on Consumer Behaviour on Casual/Sports Attire
« on: March 15, 2017, 04:12:47 PM »