Author Topic: Consumer Behaviour while Purchasing Refrigerator  (Read 671 times)

Guru

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Consumer Behaviour while Purchasing Refrigerator
« on: February 07, 2016, 07:32:37 PM »
Consumer Behaviour while Purchasing Refrigerator


Abstract:-
Company’s ability to maintain satisfying customer relationships requires an understanding of
consumer buying behaviour. This refers to the buying behaviour of consumers who purchase
products or services for their personal or household use. Consumers have limited time, energy
and financial resources. Within the available resources, they make purchase and consumption
choices as they wish. Consumers purchasing decisions take place over a period of time. The
overall goal during this decision process is to evaluate various alternatives and choose the
product that satisfies the consumer in an optimal way.

Consumers get influenced by several
major factors while they make their decisions. These factors can be grouped as:
· social,
· cultural,
· psychological
· personal factors etc.


Source: http://www.final-yearproject.com/2010/11/consumer-behaviour-while-purchasing.html

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Consumer Behaviour while Purchasing Refrigerator
« on: February 07, 2016, 07:32:37 PM »

syconet

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Re: Consumer Behaviour while Purchasing Refrigerator
« Reply #1 on: April 16, 2016, 08:04:49 AM »
Good MBA project report on Consumer Behaviour while Purchasing Refrigerator.